At heart, I'm a music producer, as music was my first passion brought to life in 2007 when I first heard the song “Over My Head (Cable Car)” by The Fray. From then until I graduated high school, I spent the following years studying music; I taught myself to play guitar and piano, and how to sing. I studied music theory and common lyrical patterns for song composition. Further inspiration from musical artists like OneRepublic and Owl City led me to discover music production with synthesizers using DAWs (Digital Audio Workstations), like Cubase and FL Studio. After high school, I attended The Pennsylvania Academy of Recording Arts & Sciences or “PARAS” (now known as The Academy of Media Production or “AMP”), where I became a Certified Audio Engineer, specializing in sound and recording technologies with ProTools. I started my career, then, by volunteering at various churches to operate their audio soundboards (my favorite being the Behringer X32), lighting boards, and various software for digital media presentations.

In 2012, after discovering British Youtube Vloggers Charlie McDonnell (a.k.a "charlieissocoollike" and Alex Day (a.k.a "nerimon"), I began writing and filming, editing, and publishing my own YouTube videos. I started filming with a laptop and editing with iMovie, all with the goal of developing a presence online to build an audience with which to share my music. After several years, several camera upgrades, and nearly a hundred videos produced, I had gained many skills as my eye for aesthetics and perfectionist nature drove me to learn how to produce higher quality content with more eye-catching graphics for my online presence. I moved from iMovie to Adobe Premiere Elements to finally Vegas Pro. I taught myself to use Photoshop for creating title cards (or “thumbnails”) for my videos and acquired professional lighting and audio-capture equipment for filming. The quality of my work also gained the attention of local business owners, leading to several freelance opportunities to produce videos for businesses like Ace Hardware and Fresco Cafe.

In 2016, with only 200 subscribers to my YouTube channel, I altered my strategy from filming lifestyle vlogging videos to gaming videos under a new username, Nicklefritz, after discovering famous gamers like Markiplier and Jacksepticeye. Gaming content was popular at the time and could produce more lucrative results in audience building. After a few years, I tripled my subscriber count, published another several hundred videos, and had some mild success in producing a few viral videos, the most successful of which has amassed 29,136 views and garnished over 100 new subscribers to the channel. By no means have I gained financial success through my endeavors to become an Online Influencer, but over the last decade I've developed invaluable skills in media production and digital marketing, and through networking, I've had the pleasure of experiencing such rare opportunities as international travel to meet with fellow YouTubers, sharing lunch with a leading professional of Facebook's Video department, and being invited to a Youtuber party in the Hollywood Hills.